Event Management

Peter Ogilvie discusses several important issues in the development of a high performance athletics competition. These topics include the need for strong partnerships and sponsorships and the importance of creating an event that is appealing to spectators.

In this fascinating interview, Dave outlines the vision he brought to Guelph ten years ago to begin a University and Club program that could work in partnership to develop international class athletes. Many people thought Dave was dreaming, but his results now prove otherwise. So, how did he do it? Besides a dedication to the “science” of coaching and the development of a sound training philosophy, Dave was able to establish a strong culture of success, trust and communication through his well-thought out vision of leadership. As a result, he was able to foster a number of positive and productive relationships, not just with his athletes, but with administrators, sponsors and members of the Guelph community. For coaches looking for advice and inspiration on how to build a program and lead effectively, this interview offers example after example of how to do just that.

In this interview Jack provides a number of insights into effective leadership as it regards event management, team building and indeed coaching. He also speculates on the future of athletics and discusses a number of branding, marketing, sponsorship and presentation strategies that can help athletics increase its global reach. Further, as a lawyer, Jack is uniquely qualified to discuss the emergence of athletes’ agents and managers and how this growing profession can impact on contracts and fair renumeration packages for coaches. For any coach concerned with the strategic positioning of athletics and how global trends in sport are impacting on athlete recruitment and development this is a must listen to interview.